Elegant & Classic Tone of Voice

Company Profile

Via D’Oro Fine Jewelry, founded in 2002 by the Di Flumeri family, blends Italian heritage with timeless elegance. What began as a small venture in Toronto is now a Canadian reference for authentic luxury. Inspired by rich traditions, the brand offers more than jewelry—it provides a connection to culture and craftsmanship. Named after a Roman street where founder Alissa received her first necklace, Via D’Oro celebrates true elegance, focusing on authenticity and sophistication, not just glamour.

Mission Statement

Via D'Oro looks at luxury as an opportunity to be true and authentic. People that come to them, are not coming for the glamour, they are enabling elegance.

Differentials & Benefits

Via D'Oro provides a high-quality, designed, and hand-crafted Italian jewelry; a sense of diverse community of people with similar tastes, social status, and values.